Monday, February 25, 2008

Assignment 2 Press Release to stories

The Church of Jesus Christ of Latter-day Saints Press Release analysis
Thomas S. Monson Named 16th Church President

http://newsroom.lds.org/ldsnewsroom/eng/news-releases-stories/thomas-s-monson-named-16th-church-president

The Deseret Morning News

I chose the LDS church because of the major impact it has in Utah society. Recently some very interesting news happened that surprised many Latter-day Saints, the passing of their beloved prophet President Gordon B. Hinckley. This project was very interesting because the story of his death was covered on many different types of media, from Internet to newspapers, and from radio to television, this story was all over the news.

The first article I read in regards to the news release about the passing of President Hinckley and the calling of President Thomas S. Monson as the new leader for the church came from the Deseret News published Feb. 4. As I read this article it became clear that this was a positive report of the recent events. It spoke of the many good things that Monson had done in his life, what he stood for and his love for Hinckley. The reporter also referenced Henry B. Eyring, and Dieter F. Uchtdorf the counselors to president Monson and the good things they had accomplished.

I believe this article was positive because of the positive nature of the news release distributed by the church. Also I would say the reporter was being respectful to an admired community leader.

Link to the article
http://www.deseretnews.com/article/1,5143,695250131,00.html

The Salt Lake Tribune

The second article I found in regards to this news release and press conference also came from another Salt Lake area news paper, The Salt Lake Tribune. I chose this one on purpose to see if the would be any contrast between the rivaling newspapers. The Tribune prides itself as "Utah's Independent voice," so I wanted to see how they would handle the same local news.

As to be expected the "independent voice" was a neutral voice for Utah. As I read the article I didn't feel anything really positive about the circumstance of President Hinckley's death. That being said the article was respectful and stayed neutral. It felt like I was reading a fact sheet with bulleted information, not a story. I don't know if that was just the writers style or journalistic objectiveness but the article was neutral.

Link to article

http://www.sltrib.com//ci_8164315?IADID=Search-www.sltrib.com-www.sltrib.com


The Project Analysis

I found it very interesting as I read the articles and the press releases how they all had the same quotes. Now that is not to say all the quotes in each article were the same but there were a few that were present in all three. This was an interesting situation because it was a hot news item and I think the death of President Hinckley and the calling of President Monson would have had media coverage even if the church hadn't written a news release. Also what made this project unique was that this news received world wide attention. I still think the news release was effective it getting reporters inside information about the situation in a timely and efficient manner.

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