BURGER PLANET
James E. Muellenbach III, CEO
Gary, Indiana
GARY, Indiana - Famed celebrity fitness guru, Jayne Petersen, teams up with Burger Planet as they launch a campaign to promote healthy living.
Petersen, known best among women for her success with Opal Whitcomb, has big plans in store to show Burger Planet's commitment to healthy eating like adding fruit and other low-carb options.
"Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson," Petersen said.
Petersen and Burger Planet chef Gerard DuBois have worked together to offer great tasting healthy alternatives. Some of the items on their menu will be a low-carb lettuce wrapped chicken as well as fruits, like apples, grapes, peaches and pineapple and specialty salads.
On May 12, Petersen plans to kick off the campaign at one of the Burger Planet franchises at Times Square in New York City. After which she and the company mascot, Corny the Clown, have planned a series of commercials in which they will be jogging into a Burger Planet and ordering off the low-carb menu. This is just a the beginning of Petersen's ideas, she has more planned throughout the summer months to promote healthy eating.
Many restaurants in the quick service industry have reported that in recent years people, mostly women between 30-40, have become much more health conscious and even stopped going out to eat. James E. Muellenbach III, CEO of Burger Planet wants his customers to know the company is listening to what they have to say.
"Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices, of which we offer many," said Muellenbach III.
Burger Planet began business in 1934 in a small shack in Gary, Ind. Now it has grown to be one of the largest restaurants in the quick service industry with 48,272 employees, 8,921 franchises and is in 17 countries. With 52 billion customers served, and counting, Burger Planet is commited to their loyal customers and is aware of their changing needs.
For more information about more of the activities Petersen and Burger Planet has instore please contact us.
Media Contact
Dallin Koecher
dk@burgerplante.com
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