Finally Free Effective Financial Advice
Dear Mr. Johnson,
A new organization in Cache Valley is finally offering financial advice that doesn't put people in the red, because it's free.
Cache Valley Area Investors Association (CVAIA) was started by Utah State University professor Preston Parker as a way to help people understand what good finances can do for them. Through experience, Parker has learned many valuable lessons about investments, taxes and several other money related topics that he wants to pass on to the public.
CVAIA meets every other Thursday at the Chamber of Commerce building at 7 p.m. These meetings are free to the public, and I think your readers here in the valley would like to know that they don't have to be rich to get solid financial advice.
I can set you up an interview with Preston Thursday, March 6 before his meeting at 6 p.m. if you are available. If that doesn't work you can contact me and we can find a better time.
Let me know if you are interested.
Thanks,
Dallin Koecher
dkoecher@cvaia.com
About Me
- dwkoecher
- I am a graduate of Utah State University in public relations and marketing. Some day I hope to teach high school or college. People who know me would say I like to make people laugh, and I don't take anything too seriously as to give everything I do a little bit of fun.
3 comments:
Good job Dal. I thought you did a good job keeping the conversation casual. I liked your subject line as well!
Make sure dates are in AP Style.
Avoid contractions.
AP Style is to put commas on both sides of years when they are written with a specific date.
Even though, presumably, you have an established relationship with the person you are writing to, you should still keep a professional tone in a media pitch. Avoid colloquialisms such as "in the red".
I like that you asked for a specific day to meet, and that you asked "are you available" instead of "are you free". Even more effective is to offer two options for the person to choose.
Put the person's contact info right before the salutation in the beginning.
Nice to mention how this association relates not only to the person you are pitching to, but also to the readers. Making this connection explicit will help make your pitch more successful.
Put your contact info at the bottom after your name. Identify your relationship with the association.
The association is not free, the meeting are.
You would put a date at the beginning.
I would get some more of the lead elements near the beginning: meeting every other Thursday in the Cache County Chamber of Commerce at 7 p.m., anyone can attend and it's free of charge.
Good Pitch buddy
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