Positioning Statement

Dallin Koecher
Positioning Assignment

The Industry

Public Relations is a very interesting field to me because it opens up so many doors to so many other industries from sports, to music, from the automotive industry to outdoor business. I have so many interests and hobbies that I could not pick just one, because quite frankly I would enjoy working in many of them. So my ultimate goal is to gain experience in any one of these fields, then move onto a masters or doctorate degree to be come a professor at an university, maybe with any luck Utah State University.

Professors that come into the class room bringing with them actual industry experience, I feel, offer the best advice and prepare their students better. I want to work in any industry that will hire me, but I will direct my attention to a few that really reflect my personality like collegiate or professional sports. I currently work with collegiate sports for events management. Working in this entry level position I have learned a lot from the marketing staff, realizing I could see myself in this industry.

According to some of the professors I have talked to if I were to come back to academics as a professor I would probably start around $40,000 a year. To become a professor it would take at least a masters degree, and some of the fields I would like to look into would be Instructional Technology, or a Masters in Business Administration. I would plan on starting graduate school within a year of receiving my undergraduate degree.

Objectives

During the 2008-2009 school year I have lined up an internship with the marketing staff for USU Athletics.
From this internship I hope to gain valuable experience not only in marketing but also branching out my network. With this experience underneath my belt I will become more marketable.

Before I graduate in May 2009 I will research and contact the Utah Jazz, or Real Salt Lake to procure an internship in professional sports dealing with media relations.
I would like to get some experience in professional sports to give me an edge when applying for a professional career.

Finally by 2010 I will enter graduate school to get a MBA.
With this final step it will be the last hurdle, educationally speaking, keeping me from being a college professor.

Talking Points

• Experienced and Published writer
  I have written upwards of 100 articles that have been published in mainstream newspapers, magazines and Internet sites.

• Efficient and Innovative
  Most notable achievement is taking a four hour cleaning process down to two hours, while maintaining high quality.

• Leader and Team Player
  Have led groups as large as 60 to accomplish one task. Also I work well in teamwork situations.